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This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.
This book was published as a special issue of <EM>European Sport Management Quarterly</EM>.
Value co-creation in sport management Herbert Woratschek Value co-creation in sport management book OneDrive
This “new” perspective for the consideration of value creation has important implications for sport managementInformation for Authors Editors Librarians Societies Open access Overview Open journals Open Select Cogent OA .Manufacturer Description This book provides brand-new insights into value co-creation in the context of sport managementNo temos previso de quando este produto estar disponvel novamenteAbingdon, Oxon, UK: RoutledgeThe aim of this ESMQ Special Issue is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidelines for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actorsAs a consequence, management has only a limited influence on some factors that contribute to the creation of value for their customersNetherlandsNLChoose a Country.AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And 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articles shed more light on different aspects of value co-creation consisting of a sport value structure, customer-to-customer value co-creation platforms, fan usage communities, value co-destruction, and coopetition techniquesWe also encourage you to keep informed about the topic and join the debate in our facebook community and follow us on twitter .
Guest editors of the Special Issue are Herbert Woratschek, Chris Horbel, and Bastian Popp (University of Bayreuth, Germany)Registered in England and WalesPausado Voc est ouvindo uma amostra da edio em udio do Audible Special Issue Timelines April 15th 2013 - the strict deadline for submissions of manuscripts to the ESMQ ScholarOne Manuscripts site: June 15th 2013 - return reviewers’ comments to authors September 5th 2013 - deadline for authors’ response to reviewers and to submit revised manuscript, and if necessary followed by a second round of review and final editing November 1st 2013 - editors’ submission of accepted manuscripts to the publisher February 2014 - publication of special issue as European Sport Management Quarterly (14,1) Download Call for Papers Please click here to download the Call for Papers as pdf This perspective is in contrast to sport economic literature and partly to traditional sport management literature, where sport events are interpreted as sport products5 estrelas 4 estrelas 3 estrelas 2 estrelas 1 estrela Escreva uma avaliao Procure por itens similares por categoria Livros > Ingls e Outras Lnguas > Administrao, Negcios e Economia Livros > Ingls e Outras Lnguas > Esportes e Lazer > Diversos > Referncial Itens que voc visualizou recentemente e recomendaes baseadas em seu histrico recente: : Exiba ou edite seu histrico de buscas Depois de acessar pginas de produtos, aqui voc encontra um jeito fcil de voltar para as pginas pelas quais se interessouValue Co-Creation in Sport ManagementThey also broaden our understanding of the processes that lead to joint value creation by different partiesChris Horbel is Associate Professor of Marketing at the Department of Environmental and Business Economics at the University of Southern Denmark, Odense, Denmark
Based on recent advancements in academic community (e.gAdicionar Lista de desejos No possvel adicionar itens lista de favoritos They also broaden our understanding of the processes that lead to joint value creation by different partiesThe special issue 2014/1 ofEuropean Sport Management Quarterly is now also available as a book: Woratschek, H., Horbel, C., & Popp, BSo we, the guest editors of the special issue, would like to take the chance to say thank you for taking part in the debate on value co-creation in sport management during the workshops at the EASM conferences 2012 and 2013 and for contributing to this publication by handing in high-quality manuscripts about that topicHowever, academia and practice are increasingly recognising the significance of customers and other firms (service networks) for the creation of high quality products and servicesThe Call for Papers below is alsoavailable for downloadIn addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creationservice-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services 5d8a9798ff